In 2021, around 31 percent of respondents to a survey conducted in Germany paid more attention to the brand than the price when buying women's decorative cosmetics and make-up.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price?
Information on main sample: Base: German-speaking population aged 14 years and older
Information on total sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people
The figures displayed refer to the following reports: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on methodology available here and in the report.
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VuMA. (November 17, 2021). When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1325118/womens-make-up-brand-price-attention-germany/
VuMA. "When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price?." Chart. November 17, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1325118/womens-make-up-brand-price-attention-germany/
VuMA. (2021). When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1325118/womens-make-up-brand-price-attention-germany/
VuMA. "When Buying Women's Decorative Cosmetics and Make-up, Do You Pay More Attention to The Brand or The Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1325118/womens-make-up-brand-price-attention-germany/
VuMA, When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price? Statista, https://www.statista.com/statistics/1325118/womens-make-up-brand-price-attention-germany/ (last visited January 06, 2025)
When buying women's decorative cosmetics and make-up, do you pay more attention to the brand or the price? [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1325118/womens-make-up-brand-price-attention-germany/
