In 2021, around 6.7 million people in Germany completely agreed with the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care."
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021
(in millions)
Information on mean sample: Base: German-speaking population aged 14 years and older
Information on total sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people
The figures displayed refer to the following reports: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on methodology available here and in the report.
Figures were rounded for better understanding of the statistic.
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VuMA. (November 17, 2021). Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021 (in millions) [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1325095/xpensive-cosmetics-and-body-care-preference-germany/
VuMA. "Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021 (in millions)." Chart. November 17, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1325095/xpensive-cosmetics-and-body-care-preference-germany/
VuMA. (2021). Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021 (in millions). Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1325095/xpensive-cosmetics-and-body-care-preference-germany/
VuMA. "Level of Agreement towards The Statement "I like to Treat Myself to Slightly More Expensive Products When It Comes to Cosmetics and Body Care" in Germany from 2017 to 2021 (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1325095/xpensive-cosmetics-and-body-care-preference-germany/
VuMA, Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021 (in millions) Statista, https://www.statista.com/statistics/1325095/xpensive-cosmetics-and-body-care-preference-germany/ (last visited January 09, 2025)
Level of agreement towards the statement "I like to treat myself to slightly more expensive products when it comes to cosmetics and body care" in Germany from 2017 to 2021 (in millions) [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1325095/xpensive-cosmetics-and-body-care-preference-germany/
