UK: news outlets followed on Instagram 2023

Published by
Stacy Jo Dixon,
Apr 17, 2024

According to a survey conducted in the United Kingdom in 2023, 55 percent of Instagram users followed a public figure on the platform, whilst 42 percent followed a journalist. The BBC was followed by 43 percent of Instagram users in the UK, and Sky News was followed by 24 percent. Additionally, CNN was followed by around one in ten Instagram users in the UK.

Selected news organizations followed on Instagram according to users in the United Kingdom (UK) as of April 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

November 7 to December 7, 2022 and February 27 to April 3, 2023

Number of respondents

463 respondents

Age group

18 years and older

Special properties

Instagram users

Method of interview

Face-to-face interview, online survey

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