According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 53 percent of female respondents preferred to shop in physical stores as they can inspect the products before buying them. By contrast, 28 percent of female respondents discontinued online shopping to support local brick-and-mortar shops.
Reasons to discontinue online purchasing in India as of June 2022, by gender
Characteristic
Female
Male
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Rakuten Insight. (July 19, 2022). Reasons to discontinue online purchasing in India as of June 2022, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1324809/india-discontinue-online-shopping-by-gender/
Rakuten Insight. "Reasons to discontinue online purchasing in India as of June 2022, by gender." Chart. July 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1324809/india-discontinue-online-shopping-by-gender/
Rakuten Insight. (2022). Reasons to discontinue online purchasing in India as of June 2022, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1324809/india-discontinue-online-shopping-by-gender/
Rakuten Insight. "Reasons to Discontinue Online Purchasing in India as of June 2022, by Gender." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324809/india-discontinue-online-shopping-by-gender/
Rakuten Insight, Reasons to discontinue online purchasing in India as of June 2022, by gender Statista, https://www.statista.com/statistics/1324809/india-discontinue-online-shopping-by-gender/ (last visited August 24, 2024)
Reasons to discontinue online purchasing in India as of June 2022, by gender [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324809/india-discontinue-online-shopping-by-gender/