Reasons to continue online shopping in India 2022

Published by A. Minhas, Feb 9, 2024
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 63 percent of consumers responded that they had an overall positive experience with the e-commerce site and online shopping, and would continue using them. In contrast, 42 percent of consumers found online shopping to be more convenient.

Reasons to continue online shopping in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

20,582 respondents

Age group

16 years and older

Special properties

among 8,218 female and 12,364 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you continue making online purchases?

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Omnichannel retail in IndiaE-commerce in IndiaRetail in IndiaOnline grocery shopping in IndiaD2C market in India
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