According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 54 percent of consumers in the age groups of 35 to 44 years old are likely to choose online shopping in the future. By contrast, 10 percent of consumers in the age group of 35 to 44 years old would prefer physical stores shopping for their future purchases.
Preferred mode for shopping in future in India as of June 2022, by age
Original survey question:
Which of the following describes best how you plan to shop in the future?
Webrooming is researching and comparing the product online and making the purchase in offline channels.
Showrooming is researching and comparing the product in physical shops and making the purchase online.
The survey was conducted among
15,687 respondents aged 16 to 24 years old,
9,509 respondents aged 25 to 34 years old,
4,002 respondents aged 35 to 44 years old,
1,491 respondents aged 45 to 54 years old,
747 respondents aged 55 years and above.
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Rakuten Insight. (July 19, 2022). Preferred mode for shopping in future in India as of June 2022, by age [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1324776/india-future-shopping-methods-by-age/
Rakuten Insight. "Preferred mode for shopping in future in India as of June 2022, by age." Chart. July 19, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1324776/india-future-shopping-methods-by-age/
Rakuten Insight. (2022). Preferred mode for shopping in future in India as of June 2022, by age. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1324776/india-future-shopping-methods-by-age/
Rakuten Insight. "Preferred Mode for Shopping in Future in India as of June 2022, by Age." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324776/india-future-shopping-methods-by-age/
Rakuten Insight, Preferred mode for shopping in future in India as of June 2022, by age Statista, https://www.statista.com/statistics/1324776/india-future-shopping-methods-by-age/ (last visited November 03, 2024)
Preferred mode for shopping in future in India as of June 2022, by age [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324776/india-future-shopping-methods-by-age/
