Preferred mode for shopping in future India 2022

Published by A. Minhas, Feb 9, 2024
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 47 percent of respondents stated that they would prefer to shop online in the future. By contrast, 13 percent of respondents would prefer to shop in physical stores in the future.

Preferred mode for shopping in future in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

31,436 respondents

Age group

16 years and older

Special properties

among 12,453 female and 18,983 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Which of the following describes best how you plan to shop in the future?

Webrooming is researching and comparing the product online and making the purchase in offline channels.

Showrooming is researching and comparing the product in physical shops and making the purchase online.

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Omnichannel retail in IndiaE-commerce in IndiaRetail in IndiaOnline grocery shopping in IndiaD2C market in India
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