According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 59 percent of consumers stated that clothing, apparel, and fashion accessories were the most common product purchased online. In contrast, nine percent of consumers used online shopping to purchase adult toys and entertainment.
Most common products purchased online in India as of June 2022
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Rakuten Insight. (July 19, 2022). Most common products purchased online in India as of June 2022 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1324739/india-frequent-products-purchased-online/
Rakuten Insight. "Most common products purchased online in India as of June 2022." Chart. July 19, 2022. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1324739/india-frequent-products-purchased-online/
Rakuten Insight. (2022). Most common products purchased online in India as of June 2022. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1324739/india-frequent-products-purchased-online/
Rakuten Insight. "Most Common Products Purchased Online in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324739/india-frequent-products-purchased-online/
Rakuten Insight, Most common products purchased online in India as of June 2022 Statista, https://www.statista.com/statistics/1324739/india-frequent-products-purchased-online/ (last visited September 26, 2024)
Most common products purchased online in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324739/india-frequent-products-purchased-online/