During a 2021 survey, 54 percent of responding advertisers that reduced their advertising spending on one or more major advertising platforms (defined by the source as Google, YouTube, Amazon, Facebook, Instagram, Pinterest. Verizon Media, Snapchat, Twitter, Microsoft, LinkedIn, TikTok) said they did so due to concerns about supporting harmful content environment (such as hate, discrimination, or child endangerment).
Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertiser Perceptions. (December 14, 2021). Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1324699/reason-reduce-ad-spend-usa/
Advertiser Perceptions. "Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021." Chart. December 14, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1324699/reason-reduce-ad-spend-usa/
Advertiser Perceptions. (2021). Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1324699/reason-reduce-ad-spend-usa/
Advertiser Perceptions. "Reasons for Reductions in Digital Advertising Spending on Major Advertising Platforms in The United States in 2nd Half 2021." Statista, Statista Inc., 14 Dec 2021, https://www.statista.com/statistics/1324699/reason-reduce-ad-spend-usa/
Advertiser Perceptions, Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021 Statista, https://www.statista.com/statistics/1324699/reason-reduce-ad-spend-usa/ (last visited December 21, 2024)
Reasons for reductions in digital advertising spending on major advertising platforms in the United States in 2nd half 2021 [Graph], Advertiser Perceptions, December 14, 2021. [Online]. Available: https://www.statista.com/statistics/1324699/reason-reduce-ad-spend-usa/
