Preferred channels for online purchasing India 2022, by gender

Published by A. Minhas, Nov 1, 2023
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 78 percent of male and female respondents used e-commerce marketplaces such as Shopee, Amazon, and AliExpress to shop online. In contrast, 29 percent of female consumers and 22 percent of male consumers used social commerce sites for online shopping.

Preferred channels for online purchasing in India as of June 2022, by gender

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

31,436 respondents

Age group

16 years and older

Special properties

among 12,453 female and 18,983 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Where did you make your online purchases from in the last 3 months?

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