According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 76 percent of consumers used e-commerce marketplaces to shop online. In comparison, 36 percent of consumers used shopping apps.
Preferred channels for online shopping in India as of June 2022
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Rakuten Insight. (July 19, 2022). Preferred channels for online shopping in India as of June 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight. "Preferred channels for online shopping in India as of June 2022." Chart. July 19, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight. (2022). Preferred channels for online shopping in India as of June 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight. "Preferred Channels for Online Shopping in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight, Preferred channels for online shopping in India as of June 2022 Statista, https://www.statista.com/statistics/1324660/india-online-purchasing-channel-preference/ (last visited December 30, 2024)
Preferred channels for online shopping in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324660/india-online-purchasing-channel-preference/
