Preferred channels for online shopping in India 2022

Published by A. Minhas, Feb 13, 2024
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 76 percent of consumers used e-commerce marketplaces to shop online. In comparison, 36 percent of consumers used shopping apps.

Preferred channels for online shopping in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

31,436 respondents

Age group

16 years and older

Special properties

among 12,453 female and 18,983 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Where did you make your online purchases from in the last 3 months?

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Statistics on " Omnichannel retail in India "

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Market overview

4

Online vs offline retail

6

Offline retail

5

Online retail

6

Omnichannel retailers

6

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Topics

Omnichannel retail in IndiaE-commerce in IndiaRetail in IndiaOnline grocery shopping in IndiaD2C market in India
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