According to a survey by Rakuten Insight on reasons for the decrease in online shopping in India conducted in June 2022, 51 percent of consumers in the age group of 55 years and above stated that they started shopping more in physical stores due to no COVID-19 restrictions. In comparison, nine percent of consumers in the same age group found that the delivery time was longer while online shopping due to increased demand.
Reasons for decrease in online shopping in India as of June 2022, by age
Original survey question:
Why did you make less online purchases during this time?
The survey was conducted among
3,392 respondents aged 16 to 24 years old,
1,099 respondents aged 25 to 34 years old,
434 respondents aged 35 to 44 years old,
214 respondents aged 45 to 54 years old,
93 respondents aged 55 years and above.
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Rakuten Insight. (July 19, 2022). Reasons for decrease in online shopping in India as of June 2022, by age [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1324638/india-decline-in-online-purchases-by-age/
Rakuten Insight. "Reasons for decrease in online shopping in India as of June 2022, by age." Chart. July 19, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1324638/india-decline-in-online-purchases-by-age/
Rakuten Insight. (2022). Reasons for decrease in online shopping in India as of June 2022, by age. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1324638/india-decline-in-online-purchases-by-age/
Rakuten Insight. "Reasons for Decrease in Online Shopping in India as of June 2022, by Age." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324638/india-decline-in-online-purchases-by-age/
Rakuten Insight, Reasons for decrease in online shopping in India as of June 2022, by age Statista, https://www.statista.com/statistics/1324638/india-decline-in-online-purchases-by-age/ (last visited November 03, 2024)
Reasons for decrease in online shopping in India as of June 2022, by age [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324638/india-decline-in-online-purchases-by-age/
