Reasons for decrease in online shopping India 2022

Published by A. Minhas, Nov 1, 2023
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 34 percent of consumers stated that the main reason for the decrease in online purchasing was that they started shopping more in physical stores because of no COVID-19 restrictions. In contrast, 19 percent of consumers stated that the items they wanted to buy were either not available or out of stock.

Reasons for decrease in online shopping in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

5,232 respondents

Age group

16 years and older

Special properties

among 1,755 female and 3,477 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you make less online purchases during this time?

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