According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 34 percent of consumers stated that the main reason for the decrease in online purchasing was that they started shopping more in physical stores because of no COVID-19 restrictions. In contrast, 19 percent of consumers stated that the items they wanted to buy were either not available or out of stock.
Reasons for decrease in online shopping in India as of June 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (July 19, 2022). Reasons for decrease in online shopping in India as of June 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1324629/india-decline-in-online-purchases/
Rakuten Insight. "Reasons for decrease in online shopping in India as of June 2022." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1324629/india-decline-in-online-purchases/
Rakuten Insight. (2022). Reasons for decrease in online shopping in India as of June 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1324629/india-decline-in-online-purchases/
Rakuten Insight. "Reasons for Decrease in Online Shopping in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324629/india-decline-in-online-purchases/
Rakuten Insight, Reasons for decrease in online shopping in India as of June 2022 Statista, https://www.statista.com/statistics/1324629/india-decline-in-online-purchases/ (last visited July 22, 2024)
Reasons for decrease in online shopping in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324629/india-decline-in-online-purchases/