Change in online shopping frequency in India 2022

Published by A. Minhas, Nov 1, 2023
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 43 percent of consumers said that they made more online purchases in the last three months in comparison to the previous year. Meanwhile, two percent of respondents did not make any online purchases during the same period.

Change in online shopping frequency in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

32,149 respondents

Age group

16 years and older

Special properties

among 12,687 female and 19,462 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Did you shop more or less online during the last 3 months this year compared to the same time last year?

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