According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 43 percent of consumers said that they made more online purchases in the last three months in comparison to the previous year. Meanwhile, two percent of respondents did not make any online purchases during the same period.
Change in online shopping frequency in India as of June 2022
Characteristic
Share of respondents
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Rakuten Insight. (July 19, 2022). Change in online shopping frequency in India as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight. "Change in online shopping frequency in India as of June 2022." Chart. July 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight. (2022). Change in online shopping frequency in India as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight. "Change in Online Shopping Frequency in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight, Change in online shopping frequency in India as of June 2022 Statista, https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/ (last visited August 24, 2024)
Change in online shopping frequency in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/