Popularity of following brands on social media in Spain 2022

Published by
Michele Majidi,
Mar 22, 2024
During a survey conducted among social media users in Spain in March 2023, 43 percent of respondents stated they followed brands on social media.

Share of social media users who followed brands on social media in Spain as of March 2023

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Sources

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Release date

May 2023

Region

Spain

Survey time period

March 2023

Number of respondents

549 respondents

Age group

12-74 years

Special properties

among social media users who follow various social media accounts

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Figure calculated by Statista based on data provided by the source.

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Overview

5

Overview of the Spanish market

4

Formats & devices

7

Social media advertising

8

Consumer attitudes

5

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Topics

Social networks usage in SpainSocial mediaSocial media usage in the UKSocial media usage in Western Europe
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