According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, about 24 percent of respondents chose to shop online several times in a week. In contrast, about 10 percent of consumers stated that they would never shop online.
Frequency of online shopping in India as of June 2022
Characteristic
Share of respondents
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Rakuten Insight. (July 19, 2022). Frequency of online shopping in India as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1324602/india-online-shopping-frequency/
Rakuten Insight. "Frequency of online shopping in India as of June 2022." Chart. July 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1324602/india-online-shopping-frequency/
Rakuten Insight. (2022). Frequency of online shopping in India as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1324602/india-online-shopping-frequency/
Rakuten Insight. "Frequency of Online Shopping in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324602/india-online-shopping-frequency/
Rakuten Insight, Frequency of online shopping in India as of June 2022 Statista, https://www.statista.com/statistics/1324602/india-online-shopping-frequency/ (last visited August 24, 2024)
Frequency of online shopping in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324602/india-online-shopping-frequency/