Frequency of online shopping in India 2022

Published by A. Minhas, Apr 22, 2024
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, about 24 percent of respondents chose to shop online several times in a week. In contrast, about 10 percent of consumers stated that they would never shop online.

Frequency of online shopping in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

35,648 respondents

Age group

16 years and older

Special properties

among 13,806 female and 21,842 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
How often did you make online purchases during the past 3 months?

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Overview

8

Online versus offline shopping

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Holiday shopping

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Topics

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