According to a survey conducted among consumers in the United States in May 2022, half of respondents said that the cost of sustainable products prevented them from purchasing said products. In addition to this, 23 percent of respondents said they found sustainability claims made by brands not to be true.
Leading obstacles to purchasing sustainable products according to consumers in the United States in May 2022
Characteristic
Share of consumers
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MarketingCharts. (July 28, 2022). Leading obstacles to purchasing sustainable products according to consumers in the United States in May 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1324582/leading-obstacles-buying-sustainable-products-us/
MarketingCharts. "Leading obstacles to purchasing sustainable products according to consumers in the United States in May 2022." Chart. July 28, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1324582/leading-obstacles-buying-sustainable-products-us/
MarketingCharts. (2022). Leading obstacles to purchasing sustainable products according to consumers in the United States in May 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1324582/leading-obstacles-buying-sustainable-products-us/
MarketingCharts. "Leading Obstacles to Purchasing Sustainable Products According to Consumers in The United States in May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1324582/leading-obstacles-buying-sustainable-products-us/
MarketingCharts, Leading obstacles to purchasing sustainable products according to consumers in the United States in May 2022 Statista, https://www.statista.com/statistics/1324582/leading-obstacles-buying-sustainable-products-us/ (last visited August 25, 2024)
Leading obstacles to purchasing sustainable products according to consumers in the United States in May 2022 [Graph], MarketingCharts, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1324582/leading-obstacles-buying-sustainable-products-us/