Door drop marketing is unaddressed mail that customers receive directly via post. In 2020, due to the pandemic, the annual material weight used for door drops in the United Kingdom decreased to 64.7 thousand metric tons, from 100.8 thousand metric tons reported in 2019. In 2021, door drops' annual material used increased again, indicating the ongoing popularity of this traditional type of marketing.
Weight of material used for door drop marketing in the United Kingdom from 2017 to 2021
(in 1,000 metric tons)
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UK DMA, & JICMail. (June 7, 2022). Weight of material used for door drop marketing in the United Kingdom from 2017 to 2021 (in 1,000 metric tons) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1324580/door-drop-material-volume-uk/
UK DMA, und JICMail. "Weight of material used for door drop marketing in the United Kingdom from 2017 to 2021 (in 1,000 metric tons)." Chart. June 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1324580/door-drop-material-volume-uk/
UK DMA, JICMail. (2022). Weight of material used for door drop marketing in the United Kingdom from 2017 to 2021 (in 1,000 metric tons). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1324580/door-drop-material-volume-uk/
UK DMA, and JICMail. "Weight of Material Used for Door Drop Marketing in The United Kingdom from 2017 to 2021 (in 1,000 Metric Tons)." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1324580/door-drop-material-volume-uk/
UK DMA & JICMail, Weight of material used for door drop marketing in the United Kingdom from 2017 to 2021 (in 1,000 metric tons) Statista, https://www.statista.com/statistics/1324580/door-drop-material-volume-uk/ (last visited December 22, 2024)
Weight of material used for door drop marketing in the United Kingdom from 2017 to 2021 (in 1,000 metric tons) [Graph], UK DMA, & JICMail, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1324580/door-drop-material-volume-uk/
