Door drop marketing is unaddressed mail that customers receive directly via post. In 2020, due to the pandemic, the annual spending on door drops in the United Kingdom decreased to157.5 million pounds, from 214.3 million reported in 2019. In 2021, door drops' annual expenditure went up again, indicating the ongoing popularity of this traditional type of marketing.
Door drop marketing spending in the United Kingdom from 2017 to 2022
(in million GBP)
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JICMail. (June 13, 2023). Door drop marketing spending in the United Kingdom from 2017 to 2022 (in million GBP) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1324574/door-drop-marketing-spending-uk/
JICMail. "Door drop marketing spending in the United Kingdom from 2017 to 2022 (in million GBP)." Chart. June 13, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1324574/door-drop-marketing-spending-uk/
JICMail. (2023). Door drop marketing spending in the United Kingdom from 2017 to 2022 (in million GBP). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1324574/door-drop-marketing-spending-uk/
JICMail. "Door Drop Marketing Spending in The United Kingdom from 2017 to 2022 (in Million Gbp)." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1324574/door-drop-marketing-spending-uk/
JICMail, Door drop marketing spending in the United Kingdom from 2017 to 2022 (in million GBP) Statista, https://www.statista.com/statistics/1324574/door-drop-marketing-spending-uk/ (last visited November 05, 2024)
Door drop marketing spending in the United Kingdom from 2017 to 2022 (in million GBP) [Graph], JICMail, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1324574/door-drop-marketing-spending-uk/
