Connected TV (CTV) made up roughly 30 percent of the political programmatic advertising spend in the United States in 2022. Ad buys on CTV strongly increased from the 2020 U.S. election cycle, when the device allocated 19 percent of the total political programmatic ad spending. On the other hand, the share of ad dollars invested in mobile and desktop declined in the 2022 U.S. midterm elections compared to 2020.
Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device
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Basis Technologies. (March 22, 2023). Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies. "Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device." Chart. March 22, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies. (2023). Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies. "Distribution of Political Programmatic Advertising Spending in The United States from 2018 to 2022, by Device." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
Basis Technologies, Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device Statista, https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/ (last visited December 27, 2024)
Distribution of political programmatic advertising spending in the United States from 2018 to 2022, by device [Graph], Basis Technologies, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1324421/programmatic-ad-spend-in-the-us-elections-by-device/
