According to a survey conducted throughout 2021 and the first quarter of 2022 in the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain, 56 percent of LGBTQ+ and 68 percent of non-LGBTQ+ respondents said they found TV advertising to be very non-inclusive of LGBTQ+ individuals. When it came to newspaper ads, 72 percent of LGBTQ+ respondents found them to be very non-inclusive, compared to 67 percent of non-LGBTQ+ respondents.
Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium
LGBTQ+ respondents from the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain. Source indicates LGBTQ+ respondents as respondents who identify as bisexual, gay, lesbian, pan, fluid, queer, questioning, and unsure.
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Nielsen. (July 29, 2022). Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1324246/perception-sexual-orientation-inclusivity-ads-worldwide-medium/
Nielsen. "Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium ." Chart. July 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1324246/perception-sexual-orientation-inclusivity-ads-worldwide-medium/
Nielsen. (2022). Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1324246/perception-sexual-orientation-inclusivity-ads-worldwide-medium/
Nielsen. "Share of Respondents Perceiving Advertising to Be Very Non-inclusive of Lgbtq+ Individuals Worldwide as of 1st Quarter 2022, by Medium ." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1324246/perception-sexual-orientation-inclusivity-ads-worldwide-medium/
Nielsen, Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium Statista, https://www.statista.com/statistics/1324246/perception-sexual-orientation-inclusivity-ads-worldwide-medium/ (last visited December 22, 2024)
Share of respondents perceiving advertising to be very non-inclusive of LGBTQ+ individuals worldwide as of 1st quarter 2022, by medium [Graph], Nielsen, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1324246/perception-sexual-orientation-inclusivity-ads-worldwide-medium/
