Favorite apparel e-commerce channels in the U.S. and UK 2022
In 2022, a survey revealed that when it comes to apparel, 66 percent of online shoppers from the United States and the United Kingdom shopped both from brand websites and from retailers that sell multiple apparel brands. In comparison, only 12 percent of U.S. and UK consumers shopped directly from a brand's website, while 22 percent shopped from retailers that sell multiple brands.
