Leading reasons for keep making online purchases in Taiwan 2022

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, about 63 percent of respondents said they would continue to use online shopping because of its convenience. Meanwhile, only nine percent of respondents said they would keep buying things online because they had overall positive experiences.

Leading reasons for continuing to shop online in Taiwan as of June 2022

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Release date

July 2022

Region

Taiwan

Survey time period

June 12 to 30, 2022

Number of respondents

7,894 respondents

Age group

16 years and older

Special properties

up to two answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you continue making online purchases? (up to two answers are allowed)

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