Leading reasons for keep making online purchases in China 2022

Published by
Yihan Ma,
Dec 20, 2024
According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, about 51 percent of respondents said they would continue to use online shopping because of its convenience. Meanwhile, about 46 percent of respondents said they would keep buying things online because they had overall positive experiences.

Leading reasons for continuing to shop online in China as of June 2022

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Release date

July 2022

Region

China

Survey time period

June 12 to 30, 2022

Number of respondents

3,204 respondents

Age group

16 years and older

Special properties

up to two answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you continue making online purchases? (up to two answers are allowed)

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