According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, around 76 percent of respondents said they purchased personal hygiene products online in the last three months. Meanwhile, about 74 percent of respondents confirmed that they recently bought food and groceries online.
Share of consumers who made online purchases in past three months in China as of June 2022, by product
Original survey question:
What products did you purchase online during the last three months compared to the same period last year? (Choose all that apply)
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Rakuten Insight. (July 19, 2022). Share of consumers who made online purchases in past three months in China as of June 2022, by product [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1324133/china-most-purchased-products-online/
Rakuten Insight. "Share of consumers who made online purchases in past three months in China as of June 2022, by product." Chart. July 19, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1324133/china-most-purchased-products-online/
Rakuten Insight. (2022). Share of consumers who made online purchases in past three months in China as of June 2022, by product. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1324133/china-most-purchased-products-online/
Rakuten Insight. "Share of Consumers Who Made Online Purchases in past Three Months in China as of June 2022, by Product." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324133/china-most-purchased-products-online/
Rakuten Insight, Share of consumers who made online purchases in past three months in China as of June 2022, by product Statista, https://www.statista.com/statistics/1324133/china-most-purchased-products-online/ (last visited December 19, 2024)
Share of consumers who made online purchases in past three months in China as of June 2022, by product [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324133/china-most-purchased-products-online/
