Most used devices for online purchases in Taiwan 2022

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, around 88 percent of respondents used their smartphones to shop online. Meanwhile, about 36 percent of surveyed online shoppers said they bought things online on their laptops.

Share of consumers who made online purchases in Taiwan as of June 2022, by device

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Release date

July 2022

Region

Taiwan

Survey time period

June 12 to 30, 2022

Number of respondents

11,402 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
What devices did you use to make your online purchases in the last 3 months? (Choose all that apply)

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