According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, respectively 94 and 91 percent of female and male respondents who shopped online said they used e-commerce marketplaces. Meanwhile, about 19 percent of surveyed female online shoppers said they bought things via social commerce.
Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel
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Rakuten Insight. (July 19, 2022). Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight. "Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel." Chart. July 19, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight. (2022). Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight. "Share of Female and Male Consumers Who Made Online Purchases in Taiwan as of June 2022, by Channel." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight, Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel Statista, https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/ (last visited January 04, 2025)
Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
