According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, respectively 94 and 91 percent of female and male respondents who shopped online said they used e-commerce marketplaces. Meanwhile, about 19 percent of surveyed female online shoppers said they bought things via social commerce.
Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel
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Rakuten Insight. (July 19, 2022). Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight. "Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel." Chart. July 19, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight. (2022). Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight. "Share of Female and Male Consumers Who Made Online Purchases in Taiwan as of June 2022, by Channel." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
Rakuten Insight, Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel Statista, https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/ (last visited November 21, 2024)
Share of female and male consumers who made online purchases in Taiwan as of June 2022, by channel [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324085/taiwan-leading-online-shopping-channels-by-gender/
