According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, respectively 96 percent of female and male respondents who shopped online said they used e-commerce marketplaces. Meanwhile, half of the surveyed female online shoppers said they bought things via social commerce, while only 39 percent of male respondents said the same.
Share of female and male consumers who made online purchases in China as of June 2022, by channel
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Rakuten Insight. (July 19, 2022). Share of female and male consumers who made online purchases in China as of June 2022, by channel [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1324068/china-leading-online-shopping-channels-by-gender/
Rakuten Insight. "Share of female and male consumers who made online purchases in China as of June 2022, by channel." Chart. July 19, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1324068/china-leading-online-shopping-channels-by-gender/
Rakuten Insight. (2022). Share of female and male consumers who made online purchases in China as of June 2022, by channel. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1324068/china-leading-online-shopping-channels-by-gender/
Rakuten Insight. "Share of Female and Male Consumers Who Made Online Purchases in China as of June 2022, by Channel." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324068/china-leading-online-shopping-channels-by-gender/
Rakuten Insight, Share of female and male consumers who made online purchases in China as of June 2022, by channel Statista, https://www.statista.com/statistics/1324068/china-leading-online-shopping-channels-by-gender/ (last visited December 19, 2024)
Share of female and male consumers who made online purchases in China as of June 2022, by channel [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324068/china-leading-online-shopping-channels-by-gender/
