Most used online purchasing channels in Taiwan 2022

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, around 93 percent of respondents who shopped online said they used e-commerce marketplaces. Meanwhile, about 17 percent of surveyed online shoppers said they bought things via social commerce.

Share of consumers who made online purchases in Taiwan as of June 2022, by channel

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Release date

July 2022

Region

Taiwan

Survey time period

June 12 to 30, 2022

Number of respondents

11,402 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Where did you make your online purchases from in the last 3 months? (Choose all that apply)

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Statistics on " E-commerce in Taiwan "

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General overview

5

B2B and B2C e-commerce

5

E-commerce consumers

7

Digital payments

6

Further related statistics

10

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Statistics

Topics

E-commerce in TaiwanE-commerce worldwideE-Commerce in ChinaTaiwanE-commerce in Japan
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