According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, around 93 percent of respondents who shopped online said they used e-commerce marketplaces. Meanwhile, about 17 percent of surveyed online shoppers said they bought things via social commerce.
Share of consumers who made online purchases in Taiwan as of June 2022, by channel
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Share of respondents
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Rakuten Insight. (July 19, 2022). Share of consumers who made online purchases in Taiwan as of June 2022, by channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1324065/taiwan-leading-online-shopping-channels/
Rakuten Insight. "Share of consumers who made online purchases in Taiwan as of June 2022, by channel." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1324065/taiwan-leading-online-shopping-channels/
Rakuten Insight. (2022). Share of consumers who made online purchases in Taiwan as of June 2022, by channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1324065/taiwan-leading-online-shopping-channels/
Rakuten Insight. "Share of Consumers Who Made Online Purchases in Taiwan as of June 2022, by Channel." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324065/taiwan-leading-online-shopping-channels/
Rakuten Insight, Share of consumers who made online purchases in Taiwan as of June 2022, by channel Statista, https://www.statista.com/statistics/1324065/taiwan-leading-online-shopping-channels/ (last visited July 22, 2024)
Share of consumers who made online purchases in Taiwan as of June 2022, by channel [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324065/taiwan-leading-online-shopping-channels/