Most used online purchasing channels in Hong Kong 2022

Published by
Yihan Ma,
Dec 20, 2024
According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in June 2022, around 64 percent of respondents who shopped online said they used retailer or brand websites. Meanwhile, about 29 percent of surveyed online shoppers said they bought things via social commerce.

Share of consumers who made online purchases in Hong Kong as of June 2022, by channel

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Release date

July 2022

Region

Hong Kong

Survey time period

June 12 to 30, 2022

Number of respondents

3,797 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Where did you make your online purchases from in the last 3 months? (Choose all that apply)

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