Reasons for reducing the usage of online shopping in Taiwan 2022

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in June 2022, about 65 percent of the respondents who did less online shopping said that the financial uncertainties by the economic recession caused it. Meanwhile, 13 percent of respondents said they shopped less online because of the lifting of COVID-19 restrictions on in-store shopping.

Leading reasons for making less online purchases in Taiwan as of June 2022

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Release date

July 2022

Region

Taiwan

Survey time period

June 12 to 30, 2022

Number of respondents

1,251 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you make less online purchases during this time? (up to two answers are allowed)

Figures may not add up to 100 percent due to rounding up.

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