App market global revenues growth by segment 2026

In 2026, the revenue growth is forecast to significantly decrease in all segments compared to the previous time point. In line with the decreasing trend, the revenue growth experiences their lowest value in all segments towards the end of the observations. Specifically, the segment IAP should be mentioned, as it provides the lowest value with 3.93 percent.

Find other insights concerning similar markets and segments, such as a comparison of number of downloads in Russia and a comparison of revenue in Russia.

Mobile apps revenue growth worldwide from 2018 to 2026, by segment

Characteristic	IAP	Paid	Advertising
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estimates as of July 2022

Supplementary notes

Data provided by Statista Market Insights are estimates.

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones. We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store. We also consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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