In 2021, Spotify's podcast advertising revenue in the United States reached 14.1 percent of the company's total advertising revenue. That was a 4.4 percentage point increase as compared to 2020. Growth is projected to continue in 2022, with a 2.6 point increase, indicating the heightening interest in podcast ads among advertisers.
Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024
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eMarketer. (April 18, 2022). Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1324009/spotify-podcast-ad-revenue-share-usa/
eMarketer. "Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024." Chart. April 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1324009/spotify-podcast-ad-revenue-share-usa/
eMarketer. (2022). Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1324009/spotify-podcast-ad-revenue-share-usa/
eMarketer. "Share of Podcast in Spotify's Advertising Revenue The United States from 2019 to 2024." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1324009/spotify-podcast-ad-revenue-share-usa/
eMarketer, Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024 Statista, https://www.statista.com/statistics/1324009/spotify-podcast-ad-revenue-share-usa/ (last visited July 22, 2024)
Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024 [Graph], eMarketer, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1324009/spotify-podcast-ad-revenue-share-usa/