Change in usage of online purchases in Hong Kong 2022

Published by
Yihan Ma,
Dec 20, 2024
According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in June 2022, about 42 percent of respondents said they had made more online purchases in the past three months, comparing to the same period last year. Meanwhile, 10 percent of respondents said they reduced their online shopping usage.

Share of respondents who changed their online shopping usage compared to the past year in Hong Kong as of June 2022

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Release date

July 2022

Region

Hong Kong

Survey time period

June 12 to 30, 2022

Number of respondents

3,812 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Did you shop more/less online during the last 3 months this year compared to the same time last year?

Figures may not add up to 100 percent due to rounding up.

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