App market global revenues by segment 2027

The revenue by type is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieve the maximum value across all three different segments by the end of the comparison period. Notably, the segment Advertising stands out with the highest value of 451.38 billion U.S. dollars.

The Statista Market Insights cover a broad range of additional markets.

Mobile apps revenue worldwide from 2018 to 2027, by segment (in billion U.S. dollars)

Characteristic	Advertising	In-App Purchase	Paid App
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estimates as of March 2023

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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