According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, around 69 percent of respondents between 16 and 24 years old said they shopped online at least once a week. In comparison, only 52 percent of those aged 55 years and above did the same.
Frequency of online purchases in China as of June 2022, by age group
Original survey question:
How often do you make online purchases?
The survey was conducted among 1,544 respondents aged between 16 and 24 years, 1,556 respondents aged between 25 and 34 years, 669 respondents aged between 35 and 44 years, 236 respondents aged between 45 and 54 years, and 93 respondents aged above 55 years.
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Rakuten Insight. (July 19, 2022). Frequency of online purchases in China as of June 2022, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1323964/china-online-shopping-frequency-by-age-group/
Rakuten Insight. "Frequency of online purchases in China as of June 2022, by age group." Chart. July 19, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1323964/china-online-shopping-frequency-by-age-group/
Rakuten Insight. (2022). Frequency of online purchases in China as of June 2022, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1323964/china-online-shopping-frequency-by-age-group/
Rakuten Insight. "Frequency of Online Purchases in China as of June 2022, by Age Group." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1323964/china-online-shopping-frequency-by-age-group/
Rakuten Insight, Frequency of online purchases in China as of June 2022, by age group Statista, https://www.statista.com/statistics/1323964/china-online-shopping-frequency-by-age-group/ (last visited December 23, 2024)
Frequency of online purchases in China as of June 2022, by age group [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1323964/china-online-shopping-frequency-by-age-group/
