Frequency of online purchases in China 2022

Published by
Yihan Ma,
Dec 20, 2024
According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, about 69 percent of respondents said they had made online purchases at least once a week. Only three percent of respondents stated that they never or rarely purchase things online.

Frequency of online purchases in China as of June 2022

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Release date

July 2022

Region

China

Survey time period

June 12 to 30, 2022

Number of respondents

4,098 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

The survey was conducted among 2,452 female and 1,646 male respondents.

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