An August 2021 survey asked ticket buyers of performing art events in the United States whether a series of sources influenced the decision to attend or not an event. While 74 percent of respondents aged 18 to 24 believed that word of mouth was a source of influence for attending a performance, around half of the interviewees aged 75 years and older stated the same. In contrast, the perceived impact of critical reviews on attendance was higher among older respondents.
Main sources of influence when deciding whether or not to see a performing art event in the United States as of August 2021, by age group
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Capacity Interactive. (March 3, 2022). Main sources of influence when deciding whether or not to see a performing art event in the United States as of August 2021, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1323954/sources-of-influence-for-attending-to-performing-art-events-united-states/
Capacity Interactive. "Main sources of influence when deciding whether or not to see a performing art event in the United States as of August 2021, by age group." Chart. March 3, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1323954/sources-of-influence-for-attending-to-performing-art-events-united-states/
Capacity Interactive. (2022). Main sources of influence when deciding whether or not to see a performing art event in the United States as of August 2021, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1323954/sources-of-influence-for-attending-to-performing-art-events-united-states/
Capacity Interactive. "Main Sources of Influence When Deciding Whether or Not to See a Performing Art Event in The United States as of August 2021, by Age Group." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1323954/sources-of-influence-for-attending-to-performing-art-events-united-states/
Capacity Interactive, Main sources of influence when deciding whether or not to see a performing art event in the United States as of August 2021, by age group Statista, https://www.statista.com/statistics/1323954/sources-of-influence-for-attending-to-performing-art-events-united-states/ (last visited November 23, 2024)
Main sources of influence when deciding whether or not to see a performing art event in the United States as of August 2021, by age group [Graph], Capacity Interactive, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1323954/sources-of-influence-for-attending-to-performing-art-events-united-states/
