According to a study focusing on travel and hospitality websites worldwide, mobile users accounted for most online visitors in that market in 2023. That year, mobiles generated nearly 68 percent of all the online traffic in the travel and hospitality segment, experiencing an increase of 3.6 percentage points compared to 2022.
Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device
The source examined approximately 43 billion anonymized user sessions related to 10 industries, including travel and hospitality, across 3,590 websites in 30 countries worldwide.
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ContentSquare. (February 13, 2024). Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1323824/travel-tourism-websites-traffic-by-device-worldwide/
ContentSquare. "Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device." Chart. February 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1323824/travel-tourism-websites-traffic-by-device-worldwide/
ContentSquare. (2024). Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1323824/travel-tourism-websites-traffic-by-device-worldwide/
ContentSquare. "Share of Traffic of Travel and Hospitality Websites Worldwide in 2022 and 2023, by Device." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1323824/travel-tourism-websites-traffic-by-device-worldwide/
ContentSquare, Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device Statista, https://www.statista.com/statistics/1323824/travel-tourism-websites-traffic-by-device-worldwide/ (last visited December 21, 2024)
Share of traffic of travel and hospitality websites worldwide in 2022 and 2023, by device [Graph], ContentSquare, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1323824/travel-tourism-websites-traffic-by-device-worldwide/