TikTok potential advertising reach in Africa 2023, by region

Potential advertising reach of TikTok in Africa as of 2023, by region

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Release date

May 2023

Region

Africa

Survey time period

April 2023

Age group

18 years and older

Supplementary notes

The source specifies that the values may not correspond to the actual aggregated number of daily and monthly active users.

The source adds that TikTok publishes a range for the data points, and that it uses the mid-point for calculations.

The sources does not provide data for the remaining regions, Also, data is provided by Tiktok on selected countries only, therefore, data may be lower for some regions based on the countries used.

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