In the fourth quarter of 2021, gamers in the United States were asked what kind of advice they would give to in-game advertisers. Some 41 percent of respondents aged 18 to 34 pointed towards the rewarding of advertising time and/or attention, i.e. provision of strong value exchange, making it the most common advice towards in-game advertisers. With 32 percent, refraining from interrupting committed (hardcore) gamers in their flow was also a popular piece of advice by gamers for advertisers.
Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group
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Performance Marketing World. (May 4, 2022). Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World. "Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group." Chart. May 4, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World. (2022). Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World. "Advice That Gamers Would Give to In-game Advertisers in The United States as of 4th Quarter 2021, by Age Group." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
Performance Marketing World, Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group Statista, https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/ (last visited October 31, 2024)
Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group [Graph], Performance Marketing World, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1323752/gamer-advice-to-in-game-advertisers/
