Brazil: WhatsApp users 2024, by generation

Published by
Tiago Bianchi,
Sep 4, 2024

According to a 2024 survey, 41 percent of WhatsApp users in Brazil were Millennials. The instant messaging app was popular among 27 percent of Generation Z and 28 percent of Generation X, while Baby Boomers constituted only four percent of users in the country. Additionally, it was found that the app was used to access news by more than half of respondents older than 45 years old in the country, with a lower usage among younger age groups.

Distribution of WhatsApp users in Brazil as of June 2024, by generation

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2024

Region

Brazil

Survey time period

January to June 2024

Number of respondents

462 respondents

Age group

18 years and older

Special properties

WhatsApp users

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: "How old are you?"

Multi pick: "Which instant messenger or video call services do you use regularly?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " WhatsApp marketing in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you WhatsApp marketing in Brazil

Overview

8

Marketers' perspective

7

Audience

8

Consumers' perspective

8

Further Content: You might find this interesting as well

Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.