According to a 2023 survey, 41 percent of WhatsApp users in Brazil were Millennials. The instant messaging app has similar popularity among respondents from generations X and Z, with gradually less users among older age groups. Additionally, it was found that the app was used to access news by more than half of respondents older than 45 years old in the country, with a lower usage for this mean among younger age groups.
Distribution of WhatsApp users in Brazil as of August 2023, by generation
Characteristic
Share of respondents
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Statista. (September 1, 2023). Distribution of WhatsApp users in Brazil as of August 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista. "Distribution of WhatsApp users in Brazil as of August 2023, by generation." Chart. September 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista. (2023). Distribution of WhatsApp users in Brazil as of August 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista. "Distribution of Whatsapp Users in Brazil as of August 2023, by Generation." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista, Distribution of WhatsApp users in Brazil as of August 2023, by generation Statista, https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/ (last visited July 22, 2024)
Distribution of WhatsApp users in Brazil as of August 2023, by generation [Graph], Statista, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/