According to a 2024 survey, 41 percent of WhatsApp users in Brazil were Millennials. The instant messaging app was popular among 27 percent of Generation Z and 28 percent of Generation X, while Baby Boomers constituted only four percent of users in the country. Additionally, it was found that the app was used to access news by more than half of respondents older than 45 years old in the country, with a lower usage among younger age groups.
Distribution of WhatsApp users in Brazil as of June 2024, by generation
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Statista. (July 1, 2024). Distribution of WhatsApp users in Brazil as of June 2024, by generation [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista. "Distribution of WhatsApp users in Brazil as of June 2024, by generation." Chart. July 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista. (2024). Distribution of WhatsApp users in Brazil as of June 2024, by generation. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista. "Distribution of Whatsapp Users in Brazil as of June 2024, by Generation." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/
Statista, Distribution of WhatsApp users in Brazil as of June 2024, by generation Statista, https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/ (last visited October 31, 2024)
Distribution of WhatsApp users in Brazil as of June 2024, by generation [Graph], Statista, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1323748/brazil-whatsapp-users-age-group/