Brazil: WhatsApp users 2024, by generation

Published by
Tiago Bianchi,
Sep 4, 2024

According to a 2024 survey, 41 percent of WhatsApp users in Brazil were Millennials. The instant messaging app was popular among 27 percent of Generation Z and 28 percent of Generation X, while Baby Boomers constituted only four percent of users in the country. Additionally, it was found that the app was used to access news by more than half of respondents older than 45 years old in the country, with a lower usage among younger age groups.

Distribution of WhatsApp users in Brazil as of June 2024, by generation

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Release date

July 2024

Region

Brazil

Survey time period

January to June 2024

Number of respondents

462 respondents

Age group

18 years and older

Special properties

WhatsApp users

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: "How old are you?"

Multi pick: "Which instant messenger or video call services do you use regularly?"

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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