Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAccording to a 2024 survey, WhatsApp users in Brazil had an almost equal gender distribution, with women accounting for 52 percent of the total instant messaging app users in the country, and men accounting for 48 percent. WhatsApp was the most used andĀ favorite social media app in Brazil, reaching around 93.4 percent of the country's internet users.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Marketers' perspective
Audience
Consumers' perspective
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.