In 2021, 18.9 percent of Germans with a net income of five thousand euros or more fully agreed with the statement "When buying products, it is important to me that the company in question acts in a socially and ecologically responsible manner".
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group
Net income of respondents
Fully agree
Agree/mostly agree
Somewhat agree/hardly agree
Don't agree at all
No answer
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Information on mean sample:
Base: German-speaking population aged 14 years and older
Information on total sample:
2021: 23,299 respondents, representing 70.54 million people
The figures displayed are based on the following reports: 2021: VuMA 2022
Further information available here and in the report.
This question was phrased by the source as follows: "In the following, we will show you several statements about life in general and environmental topics. When answering, please indicate how much each statement applies to you personally. - When buying products, it is important to me that the company in question acts in a socially and ecologically responsible manner."
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VuMA. (November 17, 2021). Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1323661/social-ecological-responsibility-purchase-criteria-by-income-germany/
VuMA. "Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group." Chart. November 17, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1323661/social-ecological-responsibility-purchase-criteria-by-income-germany/
VuMA. (2021). Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1323661/social-ecological-responsibility-purchase-criteria-by-income-germany/
VuMA. "Importance of Socially and Ecologically Responsible Company Action as a Purchase Criterion in Germany in 2021, by Income Group." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1323661/social-ecological-responsibility-purchase-criteria-by-income-germany/
VuMA, Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group Statista, https://www.statista.com/statistics/1323661/social-ecological-responsibility-purchase-criteria-by-income-germany/ (last visited July 23, 2024)
Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1323661/social-ecological-responsibility-purchase-criteria-by-income-germany/
