According to a survey during the third quarter of 2024, 33.7 percent of online audiences in Colombia stated that WhatsApp was their favorite social media platform, with a usage reach of 92.2 percent among the online population. Instagram ranked second as the social platform of choice for around 21.4 percent of respondents, while Facebook was preferred by 20.5 percent of Colombian internet users. Despite the significant growth of the platform, only 13 percent of the country's internet users said that TikTok was their favorite platform.
Favorite social media platforms among internet users in Colombia as of 3rd quarter 2023
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DataReportal, & Hootsuite, & We Are Social. (February 22, 2024). Favorite social media platforms among internet users in Colombia as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1323531/favorite-social-media-colombia/
DataReportal, und Hootsuite, und We Are Social. "Favorite social media platforms among internet users in Colombia as of 3rd quarter 2023." Chart. February 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1323531/favorite-social-media-colombia/
DataReportal, Hootsuite, We Are Social. (2024). Favorite social media platforms among internet users in Colombia as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1323531/favorite-social-media-colombia/
DataReportal, and Hootsuite, and We Are Social. "Favorite Social Media Platforms among Internet Users in Colombia as of 3rd Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1323531/favorite-social-media-colombia/
DataReportal & Hootsuite & We Are Social, Favorite social media platforms among internet users in Colombia as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1323531/favorite-social-media-colombia/ (last visited December 21, 2024)
Favorite social media platforms among internet users in Colombia as of 3rd quarter 2023 [Graph], DataReportal, & Hootsuite, & We Are Social, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1323531/favorite-social-media-colombia/