As of the third quarter of 2022, WhatsApp was by far the most used and favorite social media platform in Colombia. More than 92.4 percent of the country's internet users used the instant messaging app, while networks like Facebook and Instagram followed were used by around 90.5 percent and 85.6 percent of online audiences, respectively. Facebook Messenger was accessed by around 72.2 percent of users.
Most popular social media platforms in Colombia as of 3rd quarter 2022, by usage reach
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DataReportal, & Hootsuite, & We Are Social. (February 1, 2023). Most popular social media platforms in Colombia as of 3rd quarter 2022, by usage reach [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal, und Hootsuite, und We Are Social. "Most popular social media platforms in Colombia as of 3rd quarter 2022, by usage reach." Chart. February 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal, Hootsuite, We Are Social. (2023). Most popular social media platforms in Colombia as of 3rd quarter 2022, by usage reach. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal, and Hootsuite, and We Are Social. "Most Popular Social Media Platforms in Colombia as of 3rd Quarter 2022, by Usage Reach." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal & Hootsuite & We Are Social, Most popular social media platforms in Colombia as of 3rd quarter 2022, by usage reach Statista, https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/ (last visited July 22, 2024)
Most popular social media platforms in Colombia as of 3rd quarter 2022, by usage reach [Graph], DataReportal, & Hootsuite, & We Are Social, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/