As of the third quarter of 2023, WhatsApp was by far the most used and favorite social media platform in Colombia. More than 92.2 percent of the country's internet users used the instant messaging app, while networks like Facebook and Instagram followed were used by around 89.2 percent and 86.7 percent of online audiences, respectively. Facebook Messenger was accessed by around 68.2 percent of users.
Most popular social media platforms in Colombia as of 3rd quarter 2023, by usage reach
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DataReportal, & Hootsuite, & We Are Social. (February 22, 2024). Most popular social media platforms in Colombia as of 3rd quarter 2023, by usage reach [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal, und Hootsuite, und We Are Social. "Most popular social media platforms in Colombia as of 3rd quarter 2023, by usage reach." Chart. February 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal, Hootsuite, We Are Social. (2024). Most popular social media platforms in Colombia as of 3rd quarter 2023, by usage reach. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal, and Hootsuite, and We Are Social. "Most Popular Social Media Platforms in Colombia as of 3rd Quarter 2023, by Usage Reach." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
DataReportal & Hootsuite & We Are Social, Most popular social media platforms in Colombia as of 3rd quarter 2023, by usage reach Statista, https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/ (last visited December 21, 2024)
Most popular social media platforms in Colombia as of 3rd quarter 2023, by usage reach [Graph], DataReportal, & Hootsuite, & We Are Social, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1323527/social-networks-penetration-colombia/
