Leading reasons for trying a new or different brand APAC 2022, by country

Published by S. Ganbold, Aug 3, 2022
According to a survey from March 2022, 75 percent of the respondents in South Korea tried a new or different brand due to value. Value was the leading reason for trying a different brand for all surveyed countries. In Japan, 42 percent of the respondents tried new brands because of novelty.

Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country

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Release date

June 2022

Region

Asia, APAC

Survey time period

March 2022

Number of respondents

6,350 respondents

Supplementary notes

*Data from before 2022 lockdowns.

**Sustainability is a subcategory of 'purpose-driven'.

Original question: "You mentioned you tried a new/different brand than what you normally buy. What were the main reasons that drove this decision? Select up to 3 relevant reasons."

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