According to a survey from March 2022, 75 percent of the respondents in South Korea tried a new or different brand due to value. Value was the leading reason for trying a different brand for all surveyed countries. In Japan, 42 percent of the respondents tried new brands because of novelty.
Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country
**Sustainability is a subcategory of 'purpose-driven'.
Original question: "You mentioned you tried a new/different brand than what you normally buy. What were the main reasons that drove this decision? Select up to 3 relevant reasons."
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McKinsey & Company. (June 9, 2022). Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1323495/apac-top-reasons-for-trying-a-new-brand-by-country/
McKinsey & Company. "Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1323495/apac-top-reasons-for-trying-a-new-brand-by-country/
McKinsey & Company. (2022). Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1323495/apac-top-reasons-for-trying-a-new-brand-by-country/
McKinsey & Company. "Leading Reasons for Trying a New or Different Brand since Covid-19 Began in The Asia-pacific Region in 2022, by Selected Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323495/apac-top-reasons-for-trying-a-new-brand-by-country/
McKinsey & Company, Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country Statista, https://www.statista.com/statistics/1323495/apac-top-reasons-for-trying-a-new-brand-by-country/ (last visited November 21, 2024)
Leading reasons for trying a new or different brand since COVID-19 began in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323495/apac-top-reasons-for-trying-a-new-brand-by-country/
