According to a 2022 report conducted in the United States, 57 percent of Instagram users aged 18 to 24 years said that more than 10 percent of what they saw on Instagram was influencer content. Overall, 44 percent of respondents aged 25 to 34 years reported the same. For those in the 35 to 54-year age group, 52 percent said they didn't see any influencer content when using the social media platform.
Share of influencer content seen by Instagram users in the United States as of January 2022, by age
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eMarketer. (January 18, 2022). Share of influencer content seen by Instagram users in the United States as of January 2022, by age [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1323492/us-instagram-users-on-instagram-influencer-content-age/
eMarketer. "Share of influencer content seen by Instagram users in the United States as of January 2022, by age." Chart. January 18, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1323492/us-instagram-users-on-instagram-influencer-content-age/
eMarketer. (2022). Share of influencer content seen by Instagram users in the United States as of January 2022, by age. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1323492/us-instagram-users-on-instagram-influencer-content-age/
eMarketer. "Share of Influencer Content Seen by Instagram Users in The United States as of January 2022, by Age." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/1323492/us-instagram-users-on-instagram-influencer-content-age/
eMarketer, Share of influencer content seen by Instagram users in the United States as of January 2022, by age Statista, https://www.statista.com/statistics/1323492/us-instagram-users-on-instagram-influencer-content-age/ (last visited January 09, 2025)
Share of influencer content seen by Instagram users in the United States as of January 2022, by age [Graph], eMarketer, January 18, 2022. [Online]. Available: https://www.statista.com/statistics/1323492/us-instagram-users-on-instagram-influencer-content-age/
