According to a survey from March 2022, 54 percent of the respondents in Japan used only physical stores to research and purchase apparel. In comparison, 31 percent of the respondents in South Korea used only online channels to research and purchase clothes and accessories in 2022.
Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country
Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"
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McKinsey & Company. (June 9, 2022). Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company. "Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company. (2022). Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Apparel in The Asia-pacific Region in 2022, by Selected Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company, Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country Statista, https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/ (last visited December 22, 2024)
Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/